Building a Responsive Website for the
Ojai Film Festival
Ojai Film Festival Website Redesign: Enhancing Experience & Engagement
Client
Sector
Challenge
My role
Ojai Film Festival
Malcolm Mcdowell
Film, Design, Sustainability
Design sponsorship sheets, determine the information architecture of the website, and create wireframes.
Research, Wireframing, Interface Design, designing sponsorship sheets
What is the Ojai Film Festival?
The Ojai Film Festival is an annual cultural event that has been a staple for over two decades, known for its commitment to enriching the human spirit through film. It offers a platform for filmmakers to showcase their work to enthusiastic audiences and industry professionals, and features a diverse lineup of films from around the world. The festival also includes educational programs, environmental panels, and a screenwriting competition, all set against the backdrop of Ojai's rich history and scenic beauty.
Malcolm Mcdowell is a resident of Ojai, CA and has been known to visit the local film festival. He has played in A Clockwork Orange, Halloween, Father Stu, Home Alone 5, Star Trek Generations, a series of other major Hollywood films.
Client
Sector
Challenge
My role
Ojai Film Festival
Malcolm Mcdowell
Film, Design, Sustainability
Design sponsorship sheets, determine the information architecture of the website, and create wireframes.
Research, Wireframing, Interface Design, designing sponsorship sheets
What is the Ojai Film Festival?
The Ojai Film Festival is an annual cultural event that has been a staple for over two decades, known for its commitment to enriching the human spirit through film. It offers a platform for filmmakers to showcase their work to enthusiastic audiences and industry professionals, and features a diverse lineup of films from around the world. The festival also includes educational programs, environmental panels, and a screenwriting competition, all set against the backdrop of Ojai's rich history and scenic beauty.
Malcolm Mcdowell is a resident of Ojai, CA and has been known to visit the local film festival. He has played in A Clockwork Orange, Halloween, Father Stu, Home Alone 5, Star Trek Generations, a series of other major Hollywood films.
Brand and Strategy Kickoff
Information Architecture & Building Digital Wireframes
Working with a Web Developer to Transfer My Designs
Designing Sponsorship Sheets
Digital Wireframes
After selecting our preferred theme, we needed to determine the placement of various content types. It was crucial to identify the most suitable locations for different elements within the theme and prioritize the attendees' needs for the events and festival. Given that purchasing tickets, attending events, and making donations were vital for the festival's success, these elements had to be prominently displayed at the top of the homepage.
Having completed my wireframes and decided on the arrangement of various content types for the website, I was prepared to pass my designs to a web developer for implementation on WordPress. I assisted our web developer in initiating the process by selecting a website builder to get started. Upon researching, I discovered that Elementor Pro was an excellent choice. Leveraging our team's collective efforts and individual expertise, we succeeded in creating a website that is more accessible, user-friendly, and aesthetically refined. We achieved our goal!
Original Design
In the design of the digital wireframes, accurately replicating each section of the WordPress theme was crucial at the beginning of this process, considering the festival's President would be making regular updates. It was at this stage that we began to identify our priorities and decide on the content for various sections of the website and the available widgets. As the development progressed, we adjusted the different widgets to optimize the website's layout, removing any unnecessary sections. We continuously refined the design, informed by ongoing discussions, to customize the website that would best fit for the attendees.
Considering her limited experience with WordPress and time constraints, we decided that only three main pages need to be designed prior to development. These include the homepage, an internal page (which will be used consistently across the website for uniform updates), and an events page.
Updated
Client
Sector
Challenge
My role
Ojai Film Festival
Film, Design, Sustainability
Design sponsorship sheets, determine the information architecture of the website, and create wireframes.
Research, Wireframing, Interface Design, designing sponsorship sheets
I collaborated with the President of the Ojai Film Festival to discuss brand attributes, target audiences, and corporate objectives. The aim was not to engage in lengthy discussions or to craft a perfect solution, but rather to make swift decisions, secure commitment, and strategically act within the constraints of time and budget.
After careful consideration of our website development strategy, we determined that choosing a WordPress theme is crucial. The Ojai Film Festival website requires frequent updates due to various events and news articles, and they lack a full-time designer. Utilizing a WordPress theme will allow for regular updates to the website without the need for extra design assistance.
My involvement with the Ojai Film Festival started with designing their sponsorship kit. The aim was to attract sponsors to support the organization financially. Prioritizing the creation of the sponsorship sheets was strategic, given that securing sponsors was more urgent than launching the website. It was crucial to have the sponsorship kit available for posting while the website was still under development.
Competitive Analysis
Following a competitive audit, I concluded that the sponsorship package should be concise, ranging from 1 to 5 pages. It's crucial to include a title slide, sponsorship details, marketing metrics, and reach statistics to highlight the advantages of sponsorship. Presenting the various sponsorship levels, such as Presenting, Premier, and Supporting, is also essential information that emerged from my research. Competitors frequently use charts to display various data points regarding their reach. We ultimately decided to add an appendix to showcase what would be included in the festival and to highlight additional opportunities.
Combined the events and news articles into one section.
I considered including the current sponsors on the homepage and added it after further discussion.
Updates I made
Combined the events and news articles into one section.
I considered including the current sponsors on the homepage and added it after further discussion.
Design Improvements
Original
Conclusion
After having a great collaboration with a web developer and communicating with Katie Guernsey, the president of the Ojai film festival, we were able to create a flawless end product. She was able to give me honest and valuable feedback. Her involvement was crucial for collecting the necessary information to be integrated into the website. Since I am not well-versed in all the technical aspects of creating a WordPress site, I found that some concepts would have been a challenge to implement. I was extremely grateful to have a web developer assist us with this specific project. His expertise was much needed in helping us achieve our goal. I also want to give a shoutout to Bash for helping us get the reach stats for the sponsorship kit that I had designed previously. I also want to thank them for featuring us in their weekly newsletter!
A learning point: Always be open to feedback and clearly communicate the specific goals of each exercise, as well as the reasons for doing things in a certain way. Since Katie was unfamiliar with WordPress, it was necessary to design it so that she could make frequent updates. It benefits her and her team over time.
More Descriptive Statistics Coming Soon. Stay Tuned!
First Round
Finished Product
The title has been updated to "Ojai Film Festival Sponsorships" from "25th Annual." This adjustment was made with the intention of using the document for years ahead.
Removed the unnecessary metals, pictures, and the heart.
Adjusted the text into a square format to enhance readability and visual appeal.
Copyright © 2024 Jesse Bishop. All Rights Reserved.
Brand and Strategy Kickoff
Information Architecture & Building Digital Wireframes
Working with a Web Developer to Transfer My Designs
Designing Sponsorship Sheets
Digital Wireframes
After selecting our preferred theme, we needed to determine the placement of various content types. It was crucial to identify the most suitable locations for different elements within the theme and prioritize the attendees' needs for the events and festival. Given that purchasing tickets, attending events, and making donations were vital for the festival's success, these elements had to be prominently displayed at the top of the homepage.
Having completed my wireframes and decided on the arrangement of various content types for the website, I was prepared to pass my designs to a web developer for implementation on WordPress. I assisted our web developer in initiating the process by selecting a website builder to get started. Upon researching, I discovered that Elementor Pro was an excellent choice. Leveraging our team's collective efforts and individual expertise, we succeeded in creating a website that is more accessible, user-friendly, and aesthetically refined. We achieved our goal!
Original Design
In the design of the digital wireframes, accurately replicating each section of the WordPress theme was crucial at the beginning of this process, considering the festival's President would be making regular updates. It was at this stage that we began to identify our priorities and decide on the content for various sections of the website and the available widgets. As the development progressed, we adjusted the different widgets to optimize the website's layout, removing any unnecessary sections. We continuously refined the design, informed by ongoing discussions, to customize the website that would best fit for the attendees.
Considering her limited experience with WordPress and time constraints, we decided that only three main pages need to be designed prior to development. These include the homepage, an internal page (which will be used consistently across the website for uniform updates), and an events page.
Updated
The title has been updated to "Ojai Film Festival Sponsorships" from "25th Annual." This adjustment was made with the intention of using the document for years ahead.
Removed the unnecessary metals, pictures, and the heart.
Adjusted the text into a square format to enhance readability and visual appeal.
Client
Sector
Challenge
My role
Ojai Film Festival
Film, Design, Sustainability
Design sponsorship sheets, determine the information architecture of the website, and create wireframes.
Research, Wireframing, Interface Design, designing sponsorship sheets
I collaborated with the President of the Ojai Film Festival to discuss brand attributes, target audiences, and corporate objectives. The aim was not to engage in lengthy discussions or to craft a perfect solution, but rather to make swift decisions, secure commitment, and strategically act within the constraints of time and budget.
After careful consideration of our website development strategy, we determined that choosing a WordPress theme is crucial. The Ojai Film Festival website requires frequent updates due to various events and news articles, and they lack a full-time designer. Utilizing a WordPress theme will allow for regular updates to the website without the need for extra design assistance.
My involvement with the Ojai Film Festival started with designing their sponsorship kit. The aim was to attract sponsors to support the organization financially. Prioritizing the creation of the sponsorship sheets was strategic, given that securing sponsors was more urgent than launching the website. It was crucial to have the sponsorship kit available for posting while the website was still under development.
Competitive Analysis
Following a competitive audit, I concluded that the sponsorship package should be concise, ranging from 1 to 5 pages. It's crucial to include a title slide, sponsorship details, marketing metrics, and reach statistics to highlight the advantages of sponsorship. Presenting the various sponsorship levels, such as Presenting, Premier, and Supporting, is also essential information that emerged from my research. Competitors frequently use charts to display various data points regarding their reach. We ultimately decided to add an appendix to showcase what would be included in the festival and to highlight additional opportunities.
Combined the events and news articles into one section.
I considered including the current sponsors on the homepage and added it after further discussion.
Updates I made
Finished Product
Combined the events and news articles into one section.
I considered including the current sponsors on the homepage and added it after further discussion.
Design Improvements
Original
Conclusion
After having a great collaboration with a web developer and communicating with Katie Guernsey, the president of the Ojai film festival, we were able to create a flawless end product. She was able to give me honest and valuable feedback. Her involvement was crucial for collecting the necessary information to be integrated into the website. Since I am not well-versed in all the technical aspects of creating a WordPress site, I found that some concepts would have been a challenge to implement. I was extremely grateful to have a web developer assist us with this specific project. His expertise was much needed in helping us achieve our goal. I also want to give a shoutout to Bash for helping us get the reach stats for the sponsorship kit that I had designed previously. I also want to thank them for featuring us in their weekly newsletter!
A learning point: Always be open to feedback and clearly communicate the specific goals of each exercise, as well as the reasons for doing things in a certain way. Since Katie was unfamiliar with WordPress, it was necessary to design it so that she could make frequent updates. It benefits her and her team over time.
More Descriptive Statistics Coming Soon. Stay Tuned!
Copyright © 2024 Jesse Bishop. All Rights Reserved.
jessebishop04@gmail.com
Let's Work
TOGETHER!
Copyright © 2024 Jesse Bishop. All Rights Reserved.
Designing Sponsorship Sheets
Brand and Strategy Kickoff
Information Architecture & Building Digital Wireframes
My involvement with the Ojai Film Festival started with designing their sponsorship kit. The aim was to attract sponsors to support the organization financially. Prioritizing the creation of the sponsorship sheets was strategic, given that securing sponsors was more urgent than launching the website. It was crucial to have the sponsorship kit available for posting while the website was still under development.
I collaborated with the President of the Ojai Film Festival to discuss brand attributes, target audiences, and corporate objectives. The aim was not to engage in lengthy discussions or to craft a perfect solution, but rather to make swift decisions, secure commitment, and strategically act within the constraints of time and budget.
After selecting our preferred theme, we needed to determine the placement of various content types. It was crucial to identify the most suitable locations for different elements within the theme and prioritize the attendees' needs for the events and festival. Given that purchasing tickets, attending events, and making donations were vital for the festival's success, these elements had to be prominently displayed at the top of the homepage.
After careful consideration of our website development strategy, we determined that choosing a WordPress theme is crucial. The Ojai Film Festival website requires frequent updates due to various events and news articles, and they lack a full-time designer. Utilizing a WordPress theme will allow for regular updates to the website without the need for extra design assistance.
Competitive Analysis
Digital Wireframes
Following a competitive audit, I concluded that the sponsorship package should be concise, ranging from 1 to 5 pages. It's crucial to include a title slide, sponsorship details, marketing metrics, and reach statistics to highlight the advantages of sponsorship. Presenting the various sponsorship levels, such as Presenting, Premier, and Supporting, is also essential information that emerged from my research. Competitors frequently use charts to display various data points regarding their reach. We ultimately decided to add an appendix to showcase what would be included in the festival and to highlight additional opportunities.
The title has been updated to "Ojai Film Festival Sponsorships" from "25th Annual." This adjustment was made with the intention of using the document for years ahead.
Removed the unnecessary metals, pictures, and the heart.
Adjusted the text into a square format to enhance readability and visual appeal.
In the design of the digital wireframes, accurately replicating each section of the WordPress theme was crucial at the beginning of this process, considering the festival's President would be making regular updates. It was at this stage that we began to identify our priorities and decide on the content for various sections of the website and the available widgets. As the development progressed, we adjusted the different widgets to optimize the website's layout, removing any unnecessary sections. We continuously refined the design, informed by ongoing discussions, to customize the website that would best fit for the attendees.
Working with a Web Developer to Transfer My Designs
Having completed my wireframes and decided on the arrangement of various content types for the website, I was prepared to pass my designs to a web developer for implementation on WordPress. I assisted our web developer in initiating the process by selecting a website builder to get started. Upon researching, I discovered that Elementor Pro was an excellent choice. Leveraging our team's collective efforts and individual expertise, we succeeded in creating a website that is more accessible, user-friendly, and aesthetically refined. We achieved our goal!
Conclusion
Considering her limited experience with WordPress and time constraints, we decided that only three main pages need to be designed prior to development. These include the homepage, an internal page (which will be used consistently across the website for uniform updates), and an events page.
Design Update Examples
Updated
Original Design
After having a great collaboration with a web developer and communicating with Katie Guernsey, the president of the Ojai film festival, we were able to create a flawless end product. She was able to give me honest and valuable feedback. Her involvement was crucial for collecting the necessary information to be integrated into the website. Since I am not well-versed in all the technical aspects of creating a WordPress site, I found that some concepts would have been a challenge to implement. I was extremely grateful to have a web developer assist us with this specific project. His expertise was much needed in helping us achieve our goal. I also want to give a shoutout to Bash for helping us get the reach stats for the sponsorship kit that I had designed previously. I also want to thank them for featuring us in their weekly newsletter!
A learning point: Always be open to feedback and clearly communicate the specific goals of each exercise, as well as the reasons for doing things in a certain way. Since Katie was unfamiliar with WordPress, it was necessary to design it so that she could make frequent updates. It benefits her and her team over time.
Design Improvements
Combined the events and news articles into one section.
I considered including the current sponsors on the homepage and added it after further discussion.
First Round
Finished Product
Design Improvements
Combined the events and news articles into one section.
I considered including the current sponsors on the homepage and added it after further discussion.
Brand and Strategy Kickoff
Information Architecture & Building Digital Wireframes
Working with a Web Developer to Transfer My Designs
Designing Sponsorship Sheets
I collaborated with the President of the Ojai Film Festival to discuss brand attributes, target audiences, and corporate objectives. The aim was not to engage in lengthy discussions or to craft a perfect solution, but rather to make swift decisions, secure commitment, and strategically act within the constraints of time and budget.
Competitive Analysis
Digital Wireframes
Considering her limited experience with WordPress and time constraints, we decided that only three main pages need to be designed prior to development. These include the homepage, an internal page (which will be used consistently across the website for uniform updates), and an events page.
In the design of the digital wireframes, accurately replicating each section of the WordPress theme was crucial at the beginning of this process, considering the festival's President would be making regular updates. It was at this stage that we began to identify our priorities and decide on the content for various sections of the website and the available widgets. As the development progressed, we adjusted the different widgets to optimize the website's layout, removing any unnecessary sections. We continuously refined the design, informed by ongoing discussions, to customize the website that would best fit for the attendees.
After selecting our preferred theme, we needed to determine the placement of various content types. It was crucial to identify the most suitable locations for different elements within the theme and prioritize the attendees' needs for the events and festival. Given that purchasing tickets, attending events, and making donations were vital for the festival's success, these elements had to be prominently displayed at the top of the homepage.
Having completed my wireframes and decided on the arrangement of various content types for the website, I was prepared to pass my designs to a web developer for implementation on WordPress. I assisted our web developer in initiating the process by selecting a website builder to get started. Upon researching, I discovered that Elementor Pro was an excellent choice. Leveraging our team's collective efforts and individual expertise, we succeeded in creating a website that is more accessible, user-friendly, and aesthetically refined. We achieved our goal!
Original Design
My involvement with the Ojai Film Festival started with designing their sponsorship kit. The aim was to attract sponsors to support the organization financially. Prioritizing the creation of the sponsorship sheets was strategic, given that securing sponsors was more urgent than launching the website. It was crucial to have the sponsorship kit available for posting while the website was still under development.
Following a competitive audit, I concluded that the sponsorship package should be concise, ranging from 1 to 5 pages. It's crucial to include a title slide, sponsorship details, marketing metrics, and reach statistics to highlight the advantages of sponsorship. Presenting the various sponsorship levels, such as Presenting, Premier, and Supporting, is also essential information that emerged from my research. Competitors frequently use charts to display various data points regarding their reach. We ultimately decided to add an appendix to showcase what would be included in the festival and to highlight additional opportunities.
Updated
Original
First Round
Finished Product
Updates
After careful consideration of our website development strategy, we determined that choosing a WordPress theme is crucial. The Ojai Film Festival website requires frequent updates due to various events and news articles, and they lack a full-time designer. Utilizing a WordPress theme will allow for regular updates to the website without the need for extra design assistance.
The title has been updated to "Ojai Film Festival Sponsorships" from "25th Annual." This adjustment was made with the intention of using the document for years ahead.
Removed the unnecessary metals, pictures, and the heart.
Adjusted the text into a square format to enhance readability and visual appeal.
Designing Sponsorship Sheets
Conclusion
More Descriptive Statistics Coming Soon. Stay Tuned!
After having a great collaboration with a web developer and communicating with Katie Guernsey, the president of the Ojai film festival, we were able to create a flawless end product. She was able to give me honest and valuable feedback. Her involvement was crucial for collecting the necessary information to be integrated into the website. Since I am not well-versed in all the technical aspects of creating a WordPress site, I found that some concepts would have been a challenge to implement. I was extremely grateful to have a web developer assist us with this specific project. His expertise was much needed in helping us achieve our goal. I also want to give a shoutout to Bash for helping us get the reach stats for the sponsorship kit that I had designed previously. I also want to thank them for featuring us in their weekly newsletter!
A learning point: Always be open to feedback and clearly communicate the specific goals of each exercise, as well as the reasons for doing things in a certain way. Since Katie was unfamiliar with WordPress, it was necessary to design it so that she could make frequent updates. It benefits her and her team over time.
Copyright © 2024 Jesse Bishop. All Rights Reserved.
Ojai Film Festival
Film, Design, Sustainability
Challenge
Design sponsorship sheets, determine the information architecture of the website, and create wireframes.
Research, Wireframing, Interface Design, designing sponsorship sheets
The Ojai Film Festival is an annual cultural event that has been a staple for over two decades, known for its commitment to enriching the human spirit through film. It offers a platform for filmmakers to showcase their work to enthusiastic audiences and industry professionals, and features a diverse lineup of films from around the world. The festival also includes educational programs, environmental panels, and a screenwriting competition, all set against the backdrop of Ojai's rich history and scenic beauty.
What is the Ojai Film Festival?
Malcolm Mcdowell is a resident of Ojai, CA and has been known to visit the local film festival. He has played in A Clockwork Orange, Halloween, Father Stu, Home Alone 5, Star Trek Generations, a series of other major Hollywood films.
Malcolm Mcdowell